Points to consider:

  1. The topics are not arranged in any rank order -
  2. Those topics that were raised by more than one group are marked with a 'plus' sign followed by the number of times that the topic was raised
  3. Some topics appear in both columns, signifying that they have a mixture of strengths, weaknesses, opportunities and threats associated with them
  4. Other topics appear contradictory, signifying the different perspectives of the groups.